Product Necessity-Luxury Classification
A comprehensive academic psychometrics review of the Product Necessity-Luxury Classification (PNLC) developed by William O....
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Psychological Scales
1,670 results
Product Knowledge-Organisation Function (PKOF)
A comprehensive psychometric analysis of the Product Knowledge-Organisation Function (PKOF) scale, measuring the epistemic, sense-making,...
September 16, 2026
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Dr. Mohammed Looti
High-Technology Product Attitude (HTPA)
A comprehensive psychometric review of the High-Technology Product Attitude (HTPA) scale, an authentic 13-item semantic...
September 16, 2026
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Dr. Mohammed Looti
Object Enjoyment Attitude (OBENJ)
Comprehensive academic profile and psychometric review of the Object Enjoyment Attitude (OBENJ) scale, measuring hedonic...
September 16, 2026
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Dr. Mohammed Looti
Disgust Toward Object (DISG)
The Disgust Toward Object (DISG) scale, developed by Terence A. Shimp and Elnora W. Stuart,...
September 16, 2026
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Dr. Mohammed Looti
Corporate Sponsorship Cynicism (COSC)
The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...
September 16, 2026
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Dr. Mohammed Looti
Corporate Community Giving Attitude (CCGA)
A comprehensive academic analysis of the Corporate Community Giving Attitude (CCGA) scale developed by Lichtenstein,...
September 16, 2026
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Dr. Mohammed Looti
Charity Organisation Attitude (COA)
A comprehensive guide to the Charity Organisation Attitude (COA) scale developed by Dwight H. Dean...
September 16, 2026
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Dr. Mohammed Looti
Brand Name Appeal (BNAPL)
The Brand Name Appeal (BNAPL) scale, introduced by Desai and Keller (2002), is a validated...
September 16, 2026
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Dr. Mohammed Looti
Brand and Category Attitude
The Brand and Category Attitude (BCAT) scale, established by Martin and Stewart (2001), evaluates consumer...
September 16, 2026
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Dr. Mohammed Looti
Written Stimulus Evaluation (WSE)
The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...
September 16, 2026
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Dr. Mohammed Looti
Ad Informativeness (ADINF)
Comprehensive academic overview and psychometric review of the Ad Informativeness (ADINF) scale developed by Edwards,...
September 16, 2026
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Dr. Mohammed Looti