Attitude Toward the Website (General) (ATWG)
The Attitude Toward the Website (General) (ATWG) scale, derived from the work of Qimei Chen...
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Psychological Scales
1,670 results
Website Design Quality (eTailQ)
A psychometric review of the Website Design Quality (WEDQ) dimension of the eTailQ scale by...
September 16, 2026
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Dr. Mohammed Looti
Website Character (Attractiveness) (WEBATT)
Comprehensive academic psychometric evaluation of the Website Character (Attractiveness) Scale (WEBATT) developed by Srinivasan, Anderson,...
September 16, 2026
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Dr. Mohammed Looti
Spokesperson Likeability (SPKLIK)
Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...
September 16, 2026
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Dr. Mohammed Looti
Ad Spokesperson General Evaluation (ASGE)
A comprehensive psychometric guide to the Ad Spokesperson General Evaluation (ASGE), a 5-item scale assessing...
September 16, 2026
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Dr. Mohammed Looti
Utilitarian Attitude Toward Product/Brand (UAPB)
Comprehensive academic psychometric profile of the Utilitarian Attitude Toward Product/Brand (UAPB) scale developed by Voss,...
September 16, 2026
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Dr. Mohammed Looti
Hedonic Attitude Toward Product/Brand (HAPB)
The Hedonic Attitude Toward Product/Brand (HAPB) scale by Voss, Spangenberg, and Grohmann measures the affective,...
September 16, 2026
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Dr. Mohammed Looti
Product Healthiness Attitude (PHA)
A psychometric review of the Product Healthiness Attitude (PHA) scale, developed by Baba Shiv and...
September 16, 2026
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Dr. Mohammed Looti
Product Value-Expressive Function (PVEF)
A comprehensive psychometric analysis of the Product Value-Expressive Function (PVEF) scale, examining its theoretical foundations...
September 16, 2026
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Dr. Mohammed Looti
Product Utilitarian Function (PUTF)
The Product Utilitarian Function (PUTF) scale is a 6-item psychometric instrument developed by Grewal, Mehta,...
September 16, 2026
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Dr. Mohammed Looti
Product Social-Adjustive Function (PSAF)
The Product Social-Adjustive Function (PSAF) scale is a 6-item psychometric measure created by Grewal, Mehta,...
September 16, 2026
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Dr. Mohammed Looti
Product Public-Private Consumption Classification (PPCC)
Comprehensive academic overview of the Product Public-Private Consumption Classification (PPCC) developed by Bearden and Etzel...
September 16, 2026
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Dr. Mohammed Looti