Calculative Company Commitment (Gustafsson) (CCCG)
A comprehensive psychometric review of the Calculative Company Commitment (Gustafsson) (CCCG) scale, examining theoretical foundations,...
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Psychological Scales
1,670 results
Calculative Company Commitment (Verhoef) (CCCV)
A psychometric review of the Calculative Company Commitment (Verhoef) (CCCV) scale, examining its theoretical foundations,...
September 16, 2026
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Dr. Mohammed Looti
Affective Company Commitment (Gustafsson) (ACCG)
A comprehensive psychometric review of the Affective Company Commitment (Gustafsson) (ACCG) scale, measuring the emotional...
September 16, 2026
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Dr. Mohammed Looti
Affective Company Commitment (Verhoef) (ACCV)
A psychometric review of the Affective Company Commitment (Verhoef) (ACCV) scale, a 3-item measure developed...
September 16, 2026
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Dr. Mohammed Looti
Affective Company Commitment (All Reverse-Scored) (ACCRS)
A comprehensive academic psychometric profile of the Affective Company Commitment (All Reverse-Scored) (ACCRS) scale, detailing...
September 16, 2026
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Dr. Mohammed Looti
Brand Commitment (Coulter) (BCCOU)
A comprehensive academic psychometric profile of the Brand Commitment Scale (Coulter, Price, & Feick, 2003),...
September 16, 2026
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Dr. Mohammed Looti
Future Idea Submission Intentions (FISI)
The Future Idea Submission Intentions (FISI) scale, developed by Fombelle, Bone, and Lemon (2016), is...
September 16, 2026
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Dr. Mohammed Looti
Closure Concern (CLCNC)
Comprehensive academic overview of the Closure Concern (CLCNC) scale developed by Kardes et al. (2004),...
September 16, 2026
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Dr. Mohammed Looti
Charity Support Importance (CSIMP)
Comprehensive academic overview of the Charity Support Importance (CSIMP) scale developed by Lichtenstein, Drumwright, and...
September 16, 2026
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Dr. Mohammed Looti
Brand Switching Tendency (BSWT)
The Brand Switching Tendency (BSWT) scale, developed by Coulter, Price, and Feick (2003), is a...
September 16, 2026
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Dr. Mohammed Looti
Brand Similarity
The Brand Similarity (BSIM) scale, developed by Desai and Keller (2002), is a 5-item psychometric...
September 16, 2026
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Dr. Mohammed Looti
Brand Extension Fit (Usage-Based) (BEFU)
Comprehensive academic overview of the Brand Extension Fit (Usage-Based) (BEFU) scale developed by Ingrid M....
September 16, 2026
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Dr. Mohammed Looti