Expectation Disconfirmation (DISCONF)

A comprehensive psychometric review of the Expectation Disconfirmation (DISCONF) scale formulated by Richard L. Oliver...

September 16, 2026 • Dr. Mohammed Looti

Perceived Crowding (CROWD)

A comprehensive academic analysis of the Perceived Crowding (CROWD) scale developed by Bateson and Hui...

September 16, 2026 • Dr. Mohammed Looti

Ad Credibility (General) (ADCREDG)

The Ad Credibility (General) (ADCREDG) scale is a 3-item psychometric instrument developed to assess the...

September 16, 2026 • Dr. Mohammed Looti