Intention to Recommend (INTREC)
The Intention to Recommend (INTREC) scale is a 3-item psychometric measure developed by James G....
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Psychological Scales
1,670 results
Innovativeness (Product Trial) (INNOPROD)
A comprehensive psychometric review of the Innovativeness (Product Trial) Scale (INNOPROD) developed by Jan-Benedict E....
September 16, 2026
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Dr. Mohammed Looti
Indexicality with Era (IDXERA)
A comprehensive academic analysis of the Indexicality with Era (IDXERA) scale developed by Kent Grayson...
September 16, 2026
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Dr. Mohammed Looti
Indexicality (Telepresence) (IDXTELEP)
Comprehensive academic psychometric review of the Indexicality (Telepresence) Scale (IDXTELEP) developed by Grayson & Martinec...
September 16, 2026
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Dr. Mohammed Looti
Indexicality (Hypothetical Contact) (IDXHYP)
An in-depth psychometric analysis of the Indexicality (Hypothetical Contact) Scale (IDXHYP) developed by Kent Grayson...
September 16, 2026
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Dr. Mohammed Looti
Indexicality (Actual Contact) (IDXACT)
The Indexicality (Actual Contact) (IDXACT) scale is a 3-item psychometric measure developed by Kent Grayson...
September 16, 2026
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Dr. Mohammed Looti
Product Attribute Importance (PATTRIMP)
A comprehensive psychometric guide to the Product Attribute Importance (PATTRIMP) scale developed by Sujan and...
September 16, 2026
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Dr. Mohammed Looti
Brand Identification (BRANDID)
Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...
September 16, 2026
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Dr. Mohammed Looti
Iconicity with Old Things (ICONOLD)
A comprehensive academic psychometric profile of the Iconicity with Old Things (ICONOLD) scale developed by...
September 16, 2026
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Dr. Mohammed Looti
Iconicity with History
An in-depth academic review of the Iconicity with History (ICONHIS) scale developed by Kent Grayson...
September 16, 2026
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Dr. Mohammed Looti
Iconicity with Fiction (ICONFIC)
The Iconicity with Fiction (ICONFIC) scale, developed by Kent Grayson and Radan Martinec (2004), is...
September 16, 2026
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Dr. Mohammed Looti
Honesty in Everyday Behaviour
The Honesty in Everyday Behaviour (HONBEH) scale is a psychometric tool adapted from the Revised...
September 16, 2026
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Dr. Mohammed Looti