Brand Competence From Name Cues

An in-depth academic examination of the Brand Competence From Name Cues scale developed by Zhang,...

September 24, 2026 • Dr. Mohammed Looti

Brand Fidelity to Founding Values

The Brand Fidelity to Founding Values Scale (Biraglia et al., 2023) measures consumer perceptions of...

September 24, 2026 • Dr. Mohammed Looti

Brand as Personal Identity Symbol

Explore the Brand as Personal Identity Symbol scale: comprehensive psychometrics, theoretical foundations, reliability, factor structure,...

September 24, 2026 • Dr. Mohammed Looti

Brand Trustworthiness and Promise-Keeping

A comprehensive academic analysis of the Brand Trustworthiness and Promise-Keeping Scale, detailing its psychometric properties,...

September 24, 2026 • Dr. Mohammed Looti

State Boredom During an Experience

A psychometric review of the State Boredom During an Experience scale developed by Lieberman, Morales,...

September 24, 2026 • Dr. Mohammed Looti

Belief in Universal Balance

A psychometric review of the Belief in Universal Balance scale by Lisjak and Ordabayeva (2023),...

September 24, 2026 • Dr. Mohammed Looti

True Authenticity Seeking

True Authenticity Seeking is a psychometric scale developed by Bartsch, Zeugner-Roth, and Katsikeas (2022) measuring...

September 24, 2026 • Dr. Mohammed Looti

Personal Authenticity Seeking

An exhaustive psychometric and theoretical examination of the Personal Authenticity Seeking (PAS) dimension of the...

September 24, 2026 • Dr. Mohammed Looti

Iconic Authenticity Seeking

An in-depth academic examination of the Iconic Authenticity Seeking scale developed by Bartsch, Zeugner-Roth, and...

September 24, 2026 • Dr. Mohammed Looti

Perceived Personal Sincerity

A psychometric overview of the Perceived Personal Sincerity scale developed by Jacqueline R. Rifkin, Katherine...

September 24, 2026 • Dr. Mohammed Looti