Consumer Marketplace Bargaining Confidence
A psychometric review of the Consumer Marketplace Bargaining Confidence (CMBC) scale developed by Bearden, Hardesty,...
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Psychological Scales
1,670 results
Consumer Sentiment Toward Retailers (CSR)
A comprehensive psychometric review of the Consumer Sentiment Toward Retailers (CSR) scale, developed by John...
September 16, 2026
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Dr. Mohammed Looti
Overall Service Purchase Satisfaction (OSPS)
A psychometric review of the Overall Service Purchase Satisfaction (OSPS) scale developed by Maxham and...
September 16, 2026
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Dr. Mohammed Looti
Problem Resolution Satisfaction (PRS)
A comprehensive academic guide to the Problem Resolution Satisfaction (PRS) scale developed by Maxham and...
September 16, 2026
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Dr. Mohammed Looti
Performance Outcome Satisfaction (POS)
Explore the Performance Outcome Satisfaction (POS) scale developed by Michael Tsiros and Vikas Mittal. Learn...
September 16, 2026
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Dr. Mohammed Looti
Grocery Store Customer Service Satisfaction
A psychometric review and detailed reference guide for the Grocery Store Customer Service Satisfaction (GCSS)...
September 16, 2026
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Dr. Mohammed Looti
Post-Complaint Company Satisfaction (PCCS)
The Post-Complaint Company Satisfaction (PCCS) scale is a 3-item psychometric instrument developed by Homburg and...
September 16, 2026
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Dr. Mohammed Looti
Internet Usage Skill (Navigational Challenge) (INTNAV)
An in-depth academic review of the Internet Usage Skill (Navigational Challenge) (INTNAV) scale, developed by...
September 16, 2026
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Dr. Mohammed Looti
Internet Usage (Time) (INTTIME)
A comprehensive academic profile of the Internet Usage (Time) (INTTIME) scale developed by Charla Mathwick...
September 16, 2026
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Dr. Mohammed Looti
Internet Search Skill (INTSRCH)
The Internet Search Skill (INTSRCH) scale is a 3-item psychometric instrument developed by Charla Mathwick...
September 16, 2026
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Dr. Mohammed Looti
Interest in the Ad Vehicle (INTADV)
The Interest in the Ad Vehicle (INTADV) scale is a 3-item psychometric measure created by...
September 16, 2026
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Dr. Mohammed Looti
Interest in Advertisements (INTADS)
A comprehensive psychometric review of the Interest in Advertisements (INTADS) scale, measuring anticipatory curiosity and...
September 16, 2026
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Dr. Mohammed Looti