Retail Store Patronage Intention

A comprehensive psychometric review of the Retail Store Patronage Intention (RSPI) scale developed by Baker,...

September 16, 2026 • Dr. Mohammed Looti

Social Shame Sensitivity

An academic overview of the Social Shame Sensitivity (SSS) scale developed by Jochen Wirtz and...

September 16, 2026 • Dr. Mohammed Looti

Consumption Shame Affect (CSA)

The Consumption Shame Affect (CSA) scale, adapted from Marsha L. Richins' Consumption Emotion Set (CES),...

September 16, 2026 • Dr. Mohammed Looti

Service Personalization Effort (SPE)

Comprehensive psychometric review of the Service Personalization Effort (SPE) scale developed by Burnham, Frels, and...

September 16, 2026 • Dr. Mohammed Looti

Advertisement Self-Referencing (ASR)

The Advertisement Self-Referencing (ASR) scale is a 7-item psychometric instrument measuring the degree to which...

September 16, 2026 • Dr. Mohammed Looti

Task-Specific Self-Efficacy (TSSE)

A comprehensive psychometric review of the Task-Specific Self-Efficacy (TSSE) scale developed by Meuter et al....

September 16, 2026 • Dr. Mohammed Looti