Arousal-Seeking Tendency (AST)

Comprehensive academic overview of the Arousal-Seeking Tendency (AST) scale developed by Dawson, Bloch, and Ridgway...

September 17, 2026 • Dr. Mohammed Looti

Arousal (ARO)

A comprehensive academic analysis of the Arousal (ARO) Scale developed by Tine Faseur and Maggie...

September 17, 2026 • Dr. Mohammed Looti

Appeal Type (Charity) (AT)

Comprehensive academic overview of the Appeal Type (Charity) (AT) scale developed by White and Peloza...

September 17, 2026 • Dr. Mohammed Looti

Anthropomorphizing (ANT)

Comprehensive academic review of the Anthropomorphizing (ANT) measurement scale developed by Pankaj Aggarwal and Ann...

September 17, 2026 • Dr. Mohammed Looti

Anger at Service Provider (AASP)

The Anger at Service Provider (AASP) scale is a 3-item psychometric instrument developed by Bonifield...

September 17, 2026 • Dr. Mohammed Looti

Alienation (Consumer) (ALI)

Comprehensive academic guide to the Consumer Alienation from the Marketplace Scale (ALI), developed by Neil...

September 17, 2026 • Dr. Mohammed Looti

Affective Response to Brand (ARTB)

A psychometric review of the Affective Response to Brand (ARTB) scale developed by Chaudhuri and...

September 16, 2026 • Dr. Mohammed Looti

Affect Toward the Store

A comprehensive psychometric guide to the Affect Toward the Store (ATTS) scale, reviewing its theoretical...

September 16, 2026 • Dr. Mohammed Looti