Attitude Toward the Ad (Transformative)
The Attitude Toward the Ad (Transformative) scale, developed by Christopher P. Puto and William D....
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Psychological Scales
1,670 results
Attitude Toward the Ad (Overall) (ATTA)
A comprehensive academic analysis and psychometric profile of the Attitude Toward the Ad (Overall) (ATTA)...
September 17, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Manipulative) (ATTA)
The Attitude Toward the Ad (Manipulative) (ATTA) scale, formulated by Margaret C. Campbell in 1995,...
September 17, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Entertaining) (ATTA)
A comprehensive psychometric review of John L. Lastovicka's Attitude Toward the Ad (Entertaining) (ATTA) subscale,...
September 17, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Empathy) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Empathy) (ATTA) scale, detailing its...
September 17, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Creativeness) (ATTA)
A psychometric review of the Attitude Toward the Ad (Creativeness) (ATTA) scale by Heiser, Sierra,...
September 17, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Comprehension) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Comprehension) (ATTA) scale, detailing its...
September 17, 2026
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Dr. Mohammed Looti
Attitude Toward Prices (Allocative Effects) (ATP)
A comprehensive academic analysis of the Attitude Toward Prices (Allocative Effects) (ATP) scale developed by...
September 17, 2026
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Dr. Mohammed Looti
Attitude Toward Luxury Brands (Value-Expressive Function) (ATLB)
A comprehensive psychometric review of the Attitude Toward Luxury Brands (Value-Expressive Function) scale developed by...
September 17, 2026
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Dr. Mohammed Looti
Attitude Toward Complaining (Personal Norms) (ATC)
A comprehensive psychometric review of the Attitude Toward Complaining (Personal Norms) (ATC) scale formulated by...
September 17, 2026
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Dr. Mohammed Looti
Attention to the Webpage (ATTW)
The Attention to the Webpage (ATTW) scale is a 6-item psychometric instrument developed by Gary...
September 17, 2026
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Dr. Mohammed Looti
Attention to Ad (Brand Evaluation) (ATA)
The Attention to Ad (Brand Evaluation) (ATA) scale is a psychometric instrument developed by J....
September 17, 2026
•
Dr. Mohammed Looti