Breach of Promise

The Breach of Promise scale is a robust psychometric instrument measuring consumer and client perceptions...

September 24, 2026 • Dr. Mohammed Looti

Brand Preference (Purchase)

A psychometric review of the Brand Preference (Purchase) Scale as operationalized by Eichinger, Schreier, and...

September 24, 2026 • Dr. Mohammed Looti

Perceived Ad Motivational Orientation

A psychometric evaluation of the Perceived Ad Motivational Orientation scale (Bauer & Johnson, 2023), assessing...

September 24, 2026 • Dr. Mohammed Looti

Behavioral Brand Loyalty Intentions

A psychometric overview of the Behavioral Brand Loyalty Intentions scale, developed by Pratt et al....

September 24, 2026 • Dr. Mohammed Looti

Attitudinal Brand Loyalty

The Attitudinal Brand Loyalty scale is a psychometric instrument designed to measure consumers' emotional attachment,...

September 24, 2026 • Dr. Mohammed Looti

Interest in Trying a Featured Brand

Comprehensive academic psychometric profile of the 'Interest in Trying a Featured Brand' scale developed by...

September 24, 2026 • Dr. Mohammed Looti

Consumer-Brand Personal Identification

A psychometric review of the Consumer-Brand Personal Identification measure, detailing its theoretical foundation in Social...

September 24, 2026 • Dr. Mohammed Looti

Luxury Brand Functional Essence

Comprehensive academic overview of the Luxury Brand Functional Essence scale developed by Lidan Xu and...

September 24, 2026 • Dr. Mohammed Looti

Luxury Brand Emotional Essence

An in-depth psychometric analysis of the Luxury Brand Emotional Essence scale, developed by Lidan Xu...

September 24, 2026 • Dr. Mohammed Looti