Positioning Clarity (PC)

A comprehensive psychometric guide to the Positioning Clarity (PC) scale developed by Simmons and Becker-Olsen...

September 17, 2026 • Dr. Mohammed Looti

Persuasiveness of the Ad (POTA)

A comprehensive psychometric overview of the Persuasiveness of the Ad (POTA) scale developed by Smith,...

September 17, 2026 • Dr. Mohammed Looti

Ownership (Perceived) (OWN)

A comprehensive psychometric analysis of the Perceived Ownership Scale (OWN) developed by Joann Peck and...

September 17, 2026 • Dr. Mohammed Looti

Outcome Responsibility (OR)

A comprehensive academic analysis of the Outcome Responsibility (OR) scale developed by Botti and McGill...

September 17, 2026 • Dr. Mohammed Looti

Optimistic (OPT)

A comprehensive psychometric review of the Optimistic (OPT) scale developed by Castaño, Sujan, Kacker, and...

September 17, 2026 • Dr. Mohammed Looti

Nutrition Involvement (NI)

A comprehensive academic analysis of the Nutrition Involvement (NI) scale by Pierre Chandon and Brian...

September 17, 2026 • Dr. Mohammed Looti

Need for Touch (Instrumental) (NFT)

A comprehensive psychometric review of the six-item Need for Touch (Instrumental) scale, examining theoretical underpinnings,...

September 17, 2026 • Dr. Mohammed Looti

Need for Touch (Autotelic)

An in-depth psychometric analysis of the Need for Touch (Autotelic) (NFT) subscale, exploring its theoretical...

September 17, 2026 • Dr. Mohammed Looti

Morality Comparison (Organizations) (MC)

A comprehensive psychometric analysis of the Morality Comparison (Organizations) (MC) scale developed by Americus Reed...

September 17, 2026 • Dr. Mohammed Looti

Mood Monitoring (MM)

A comprehensive guide to the Mood Monitoring (MM) scale by Arnold and Reynolds (2009), assessing...

September 17, 2026 • Dr. Mohammed Looti