Course Motivation

A comprehensive academic guide to the Course Motivation scale (Moorhouse, Goode, Cotte, & Widney, 2023),...

September 24, 2026 • Dr. Mohammed Looti

Coupon Sharing (Social Goal)

An in-depth psychometric analysis of the Coupon Sharing (Social Goal) scale, developed by Fang, Dong,...

September 24, 2026 • Dr. Mohammed Looti

Coupon Sharing (Conflict)

A detailed psychometric profile of the Coupon Sharing (Conflict) scale developed by Fang, Dong, Zhuang,...

September 24, 2026 • Dr. Mohammed Looti

Costliness of the Company’s Crisis

A comprehensive psychometric guide to the Costliness of the Company's Crisis scale (Antonetti & Baghi,...

September 24, 2026 • Dr. Mohammed Looti

Cosmopolitanism (Open-Mindedness)

Comprehensive psychometric review of the Cosmopolitanism (Open-Mindedness) scale, an empirically validated four-item measurement instrument assessing...

September 24, 2026 • Dr. Mohammed Looti

Cosmopolitanism (Diversity Appreciation)

A comprehensive psychometric guide to the Cosmopolitanism (Diversity Appreciation) scale, exploring its conceptual framework, validity,...

September 24, 2026 • Dr. Mohammed Looti

Control of the Brand (Owners)

A psychometric review of the Control of the Brand (Owners) scale developed by Mansur Khamitov...

September 24, 2026 • Dr. Mohammed Looti

Continued Use of the Device

An in-depth academic examination of the Continued Use of the Device scale, measuring consumer expectations...

September 24, 2026 • Dr. Mohammed Looti

Consumption Imagery

The Consumption Imagery Scale (Fritz, Hadi, & Stephen, 2023) is a psychometric instrument measuring the...

September 24, 2026 • Dr. Mohammed Looti

Connection with the Product Creators

Comprehensive academic overview of the Connection with the Product Creators Scale by Christoph Fuchs, Ulrike...

September 24, 2026 • Dr. Mohammed Looti