Customer Data Vulnerability Scale (CDVS)
A comprehensive academic psychometric profile of the Customer Data Vulnerability Scale (CDVS) developed by Martin,...
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Psychological Scales
1,670 results
Consumer Livestreaming Experience Scale (CLX)
The Consumer Livestreaming Experience Scale (CLX) is a 33-item, third-order measurement tool assessing emotional, cognitive,...
September 18, 2026
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Dr. Mohammed Looti
Sport Shopper Experience Scale (SSES)
A comprehensive psychometric guide to the Sport Shopper Experience Scale (SSES), a 12-item, three-dimensional instrument...
September 18, 2026
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Dr. Mohammed Looti
Self-Gifting Consumer Behaviour Scale (SGCBS)
The Self-Gifting Consumer Behaviour Scale (SGCBS) is a 25-item psychometric instrument developed by Gary Mortimer,...
September 18, 2026
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Dr. Mohammed Looti
Customer-Based Brand Competitiveness Scale (CBBC)
The Customer-Based Brand Competitiveness Scale (CBBC) is a 7-item psychometric instrument developed by Wangmo, Piehler,...
September 18, 2026
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Dr. Mohammed Looti
Sport Club Brand Personality Scale (SCBPS)
A comprehensive psychometric guide to the Sport Club Brand Personality Scale (SCBPS), a 17-item scale...
September 18, 2026
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Dr. Mohammed Looti
Word-of-Mouth (Social Benefits) (WOM)
A comprehensive psychometric review of the Word-of-Mouth (Social Benefits) Scale developed by Gangseog Ryu and...
September 18, 2026
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Dr. Mohammed Looti
Word-of-Mouth (Negative)
A comprehensive psychometric review of the Negative Word-of-Mouth (NWOM) Scale developed by Yany Grégoire and...
September 18, 2026
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Dr. Mohammed Looti
Subjective Weight (WEI)
The Subjective Weight (WEI) scale is a 3-item psychometric instrument developed by Deng and Kahn...
September 18, 2026
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Dr. Mohammed Looti
Website Interactivity (Responsiveness) (WI)
A comprehensive academic analysis of the Website Interactivity (Responsiveness) (WI) scale developed by Yuping Liu...
September 18, 2026
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Dr. Mohammed Looti
Website Development (Investment Level) (WD)
Comprehensive academic overview of the Website Development (Investment Level) (WD) scale developed by Schlosser, White,...
September 17, 2026
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Dr. Mohammed Looti
Warning Prominence in Print Ads (WPIP)
A comprehensive psychometric guide to the Warning Prominence in Print Ads (WPIP) scale developed by...
September 17, 2026
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Dr. Mohammed Looti