Consumer Disgust Index (CDI)
The Consumer Disgust Index (CDI) is a validated 2-item psychometric instrument measuring the intensity of...
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Psychological Scales
1,670 results
Price Consciousness Scale (Retail Manager-Rated) (PC-R)
Comprehensive academic overview of the Price Consciousness Scale (Retail Manager-Rated) (PC-R) developed by Homburg, Hoyer,...
September 18, 2026
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Dr. Mohammed Looti
Hierarchical Service Quality Scale
The Hierarchical Service Quality Scale (HSQS), developed by Brady and Cronin (2001), is a landmark...
September 18, 2026
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Dr. Mohammed Looti
Privacy Concern Scale (Malhotra et al. 2004, 4-item adaptation) (PCS-4)
Comprehensive academic psychometric profile of the Privacy Concern Scale (Malhotra et al. 2004, 4-item adaptation)...
September 18, 2026
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Dr. Mohammed Looti
Data Management Fairness Scale (DMFS)
A comprehensive academic guide to the Data Management Fairness Scale (DMFS) by Martin, Borah, and...
September 18, 2026
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Dr. Mohammed Looti
Privacy-Motivated Switching Behaviour Scale (PMSB)
The Privacy-Motivated Switching Behaviour Scale (PMSB) is a psychometrically validated 3-item instrument measuring customer defection...
September 18, 2026
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Dr. Mohammed Looti
Negative WOM Intentions (Data Context) Scale (NWOM-D)
A comprehensive academic guide to the Negative WOM Intentions (Data Context) Scale (NWOM-D), detailing its...
September 18, 2026
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Dr. Mohammed Looti
Customer Data Falsification Intentions Scale (CDFI)
A comprehensive academic analysis of the Customer Data Falsification Intentions Scale (CDFI), examining its theoretical...
September 18, 2026
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Dr. Mohammed Looti
Cognitive Trust (Data Context) Scale (CTD)
A comprehensive psychometric guide to the Cognitive Trust (Data Context) Scale (CTD), examining its theoretical...
September 18, 2026
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Dr. Mohammed Looti
Emotional Violation (Data Context) Scale (EVD)
A comprehensive guide to the Emotional Violation (Data Context) Scale (EVD), developed by Martin, Borah,...
September 18, 2026
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Dr. Mohammed Looti
Customer Control Over Personal Data Scale (CCPD)
The Customer Control Over Personal Data Scale (CCPD) is a 3-item psychometric instrument adapted by...
September 18, 2026
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Dr. Mohammed Looti
Data Use Transparency Scale
The Data Use Transparency Scale (DUTS), developed by Martin, Borah, and Palmatier (2017), is a...
September 18, 2026
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Dr. Mohammed Looti