Local Presence in AR Scale (LP-AR)

The Local Presence in AR Scale (LP-AR) is a psychometric instrument measuring the perception that...

September 18, 2026 • Dr. Mohammed Looti

Augmentation Quality Scale (AQS)

The Augmentation Quality Scale (AQS) is a 9-item psychometric instrument measuring consumer evaluations of virtual...

September 18, 2026 • Dr. Mohammed Looti

Brand Personality Appeal Scale (BPA)

The Brand Personality Appeal Scale (BPA), developed by Freling, Crosno, and Henard (2011), measures consumer...

September 18, 2026 • Dr. Mohammed Looti

Motivated Consumer Innovativeness Scale

A comprehensive academic psychometric evaluation of the Motivated Consumer Innovativeness (MCI) Scale developed by Vandecasteele...

September 18, 2026 • Dr. Mohammed Looti

Locavore Scale

A psychometric review of the Locavore Scale (LOC), measuring consumer ideology toward local food across...

September 18, 2026 • Dr. Mohammed Looti

Consumer Racism Scale

The Consumer Racism Scale (CRS), developed by Jean-François Ouellet (2007), is a 9-item psychometric instrument...

September 18, 2026 • Dr. Mohammed Looti

Consumer Disidentification Scale (CDIS)

A comprehensive academic analysis of the Consumer Disidentification Scale (CDIS) developed by Alexander Josiassen (2011),...

September 18, 2026 • Dr. Mohammed Looti

Product Design Scale (PDS)

The Product Design Scale (PDS), developed by Homburg, Schwemmle, and Kuehnl (2015), measures consumers' holistic...

September 18, 2026 • Dr. Mohammed Looti