Attitude Toward the Sponsorship (ATSS2)
A comprehensive academic analysis of the Attitude Toward the Sponsorship (ATSS2) scale developed by Erik...
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Psychological Scales
1,670 results
Attitude Toward the Product/Brand (Utilitarian) (ATPU)
Comprehensive academic overview of the Attitude Toward the Product/Brand (Utilitarian) (ATPU) scale developed by Voss,...
September 18, 2026
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Dr. Mohammed Looti
Attitude Toward the Product/Brand (Hedonic) (ATPH)
The Attitude Toward the Product/Brand (Hedonic) (ATPH) scale by Voss, Spangenberg, and Grohmann (2003) is...
September 18, 2026
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Dr. Mohammed Looti
Attitude Toward the Organization (Admiration) (ATOA)
A comprehensive psychometric analysis of the Attitude Toward the Organization (Admiration) (ATOA) scale by Aaker,...
September 18, 2026
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Dr. Mohammed Looti
Attitude Toward the Low Price Claim (Self-Serving) (ATSS)
The Attitude Toward the Low Price Claim (Self-Serving) (ATSS) scale is a 5-item psychometric instrument...
September 18, 2026
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Dr. Mohammed Looti
Attitude Toward the Logo (Interestingness) (ATLI)
A comprehensive psychometric guide to the Attitude Toward the Logo (Interestingness) (ATLI) scale developed by...
September 18, 2026
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Dr. Mohammed Looti
Attitude Toward the Logo (Clarity) (ATLC)
The Attitude Toward the Logo (Clarity) (ATLC) is a psychometrically validated three-item scale developed by...
September 18, 2026
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Dr. Mohammed Looti
Attitude Toward the Company (Social Responsibility) (ATCSR)
The Attitude Toward the Company (Social Responsibility) (ATCSR) scale is a validated 5-item instrument measuring...
September 18, 2026
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Dr. Mohammed Looti
Attitude Toward the Company (General) (ATCG)
A comprehensive psychometric guide to the Attitude Toward the Company (General) (ATCG) scale developed by...
September 18, 2026
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Dr. Mohammed Looti
Attitude Toward the Brand (Hatred)
A comprehensive academic analysis of the Attitude Toward the Brand (Hatred) (ATBH) scale developed by...
September 18, 2026
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Dr. Mohammed Looti
Attitude Toward the Brand (Capabilities) (ATBC)
A comprehensive psychometric guide to the Attitude Toward the Brand (Capabilities) (ATBC) scale developed by...
September 18, 2026
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Dr. Mohammed Looti
Attitude Toward “Green” Marketing Claims (Believability) (AGMCB)
Comprehensive psychometric review of the Attitude Toward "Green" Marketing Claims (Believability) (AGMCB) scale developed by...
September 18, 2026
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Dr. Mohammed Looti