Attitude Toward the Ad (Believability) (ATAB)
The Attitude Toward the Ad (Believability) (ATAB) scale is a 6-item psychometric instrument using a...
📊
Psychological Scales
1,670 results
Attitude Toward the Ad (Affective) (ATAA2)
Comprehensive academic profile and psychometric analysis of the Attitude Toward the Ad (Affective) (ATAA2) scale...
September 18, 2026
•
Dr. Mohammed Looti
Attitude Toward the Act (Opening Account) (ATAA)
An in-depth academic examination of the Attitude Toward the Act (Opening Account) (ATAA) scale, developed...
September 18, 2026
•
Dr. Mohammed Looti
Attitude Toward Playing the Game (ATPG)
The Attitude Toward Playing the Game (ATPG) scale is a validated three-item psychometric measure created...
September 18, 2026
•
Dr. Mohammed Looti
Attitude Toward Offshore Services (Foreign Worker Enmity) (OSFE)
A psychometric review of the Attitude Toward Offshore Services (Foreign Worker Enmity) (OSFE) scale, measuring...
September 18, 2026
•
Dr. Mohammed Looti
Attitude Toward Offshore Services (Data Security)
The Attitude Toward Offshore Services (Data Security) (OSDS) scale is a 5-item psychometric instrument evaluating...
September 18, 2026
•
Dr. Mohammed Looti
Attitude Toward “Green” Products (Environmental Benefits)
The Attitude Toward "Green" Products (Environmental Benefits) (ATGPB) scale is a 3-item psychometric tool developed...
September 18, 2026
•
Dr. Mohammed Looti
Emergent Nature (EMRN)
The Emergent Nature (EMRN) Scale is an 8-item psychometric instrument developed by Hoffman, Kopalle, and...
September 18, 2026
•
Dr. Mohammed Looti
Effort to Receive Sales Promotion Benefit (Pre-purchase) (ESPR)
The Effort to Receive Sales Promotion Benefit (Pre-purchase) (ESPR) scale, developed by Xia, Kukar-Kinney, and...
September 18, 2026
•
Dr. Mohammed Looti
Effort to Receive Sales Promotion Benefit (Post-purchase) (ESPP)
A comprehensive psychometric analysis of the Effort to Receive Sales Promotion Benefit (Post-purchase) (ESPP) scale...
September 18, 2026
•
Dr. Mohammed Looti
Efficacy (Recycling) (EFRC)
Comprehensive academic overview of the Efficacy (Recycling) Scale (EFRC) developed by White, MacDonnell, and Dahl...
September 18, 2026
•
Dr. Mohammed Looti
Difficulty of the Task (DFTK)
The Difficulty of the Task (DFTK) scale is a 3-item unipolar psychometric instrument measuring perceived...
September 18, 2026
•
Dr. Mohammed Looti