Confidence in the Company (COFC)
Comprehensive academic guide to the Confidence in the Company (COFC) scale developed by Adjei, Noble,...
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Psychological Scales
1,670 results
Complexity of Calculation Task (CXCL)
A comprehensive academic analysis of the Complexity of Calculation Task (CXCL) scale developed by Van...
September 18, 2026
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Dr. Mohammed Looti
Commitment to the Brand (CTBR)
Comprehensive academic overview of the Commitment to the Brand (CTBR) scale developed by Yoo, Donthu,...
September 18, 2026
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Dr. Mohammed Looti
Choice Freedom (CHFR)
The Choice Freedom (CHFR) scale is a validated 5-item instrument developed by Simona Botti and...
September 18, 2026
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Dr. Mohammed Looti
Cause-Related Marketing Motive Attributions (Serving Society) (CRMSS)
The Cause-Related Marketing Motive Attributions (Serving Society) (CRMSS) scale is a 6-item psychometric semantic differential...
September 18, 2026
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Dr. Mohammed Looti
Cart Usage as a Decision Tool (CUDT)
A comprehensive psychometric guide to the Cart Usage as a Decision Tool (CUDT) scale, developed...
September 18, 2026
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Dr. Mohammed Looti
Cart Abandonment Frequency (CARF)
A psychometric review of the Cart Abandonment Frequency (CARF) scale developed by Monika Kukar-Kinney and...
September 18, 2026
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Dr. Mohammed Looti
Cart Abandonment (Search for Better Price) (CASP)
A comprehensive psychometric analysis of the Cart Abandonment (Search for Better Price) (CASP) scale by...
September 18, 2026
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Dr. Mohammed Looti
Cart Abandonment (Concern about Order Costs) (CAOC)
A comprehensive psychometric review of the Cart Abandonment (Concern about Order Costs) (CAOC) scale, developed...
September 18, 2026
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Dr. Mohammed Looti
Brand Relevance in Category (BRIC)
The Brand Relevance in Category (BRIC) scale, developed by Fischer, Völckner, and Sattler (2010), is...
September 18, 2026
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Dr. Mohammed Looti
Brand Relevance (Risk Reduction Function) (BRRR)
A psychometric review of the Brand Relevance (Risk Reduction Function) (BRRR) scale, assessing its theoretical...
September 18, 2026
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Dr. Mohammed Looti
Brand Popularity
The Brand Popularity (BRPP) scale, developed by Zhou, Yang, and Hui (2010), is a 4-item...
September 18, 2026
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Dr. Mohammed Looti