Consumer Escapism Scale (CES)
Comprehensive academic overview of the Consumer Escapism Scale (CES), a 9-item psychometric tool developed by...
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Psychological Scales
1,670 results
Activist Brand Perception Scale (ABP)
The Activist Brand Perception Scale (ABP), developed by Saracevic and Schlegelmilch (2024), is a validated...
September 24, 2026
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Dr. Mohammed Looti
Customers’ Experienced Product Quality (CEPQ)
The Customers' Experienced Product Quality (CEPQ) scale is a 24-item psychometric instrument evaluating product quality...
September 24, 2026
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Dr. Mohammed Looti
Cognitive Empathy with the Person in the Ad
A comprehensive academic guide to the Cognitive Empathy with the Person in the Ad scale,...
September 24, 2026
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Dr. Mohammed Looti
Certainty of the Purchase Decision
A comprehensive academic psychometric profile of the Certainty of the Purchase Decision scale (Pizzutti, Gonçalves,...
September 24, 2026
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Dr. Mohammed Looti
Perceived Popularity and Demand of a Brand’s Products
Explore the psychometric properties, theoretical foundations, validity, reliability, and administration guidelines of the Perceived Popularity...
September 24, 2026
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Dr. Mohammed Looti
Dehumanization of the Employee
A comprehensive psychometric overview of the Dehumanization of the Employee scale (Sun et al., 2023),...
September 24, 2026
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Dr. Mohammed Looti
Debt Secrecy
A psychometric review of the Debt Secrecy Scale (Moorhouse et al., 2023), assessing construct validity,...
September 24, 2026
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Dr. Mohammed Looti
Customer Experience Quality (Affective)
The Customer Experience Quality (Affective) scale is a 3-item psychometric measure developed by Liu-Thompkins, Okazaki,...
September 24, 2026
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Dr. Mohammed Looti
Cross-Buying Likelihood
The Cross-Buying Likelihood scale is a 3-item psychometric measure developed by Burchett, Murtha, and Kohli...
September 24, 2026
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Dr. Mohammed Looti
Creeped Out
Comprehensive academic guide to the Creeped Out scale developed by Garvey, Kim, and Duhachek (2023),...
September 24, 2026
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Dr. Mohammed Looti
Creative Task Competence (Charity Context)
A comprehensive academic overview of the Creative Task Competence (Charity Context) scale developed by Xu,...
September 24, 2026
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Dr. Mohammed Looti