Anticipation of the Holiday (ANIH)

A comprehensive psychometric review of the Anticipation of the Holiday (ANIH) scale developed by Tonietto...

September 23, 2026 • Dr. Mohammed Looti

Anticipated Spousal Disapproval (ASD)

The Anticipated Spousal Disapproval (ASD) scale is a 3-item psychometric measure developed by Garbinsky et...

September 23, 2026 • Dr. Mohammed Looti

Anthropomorphism of the Object (ANTH)

Comprehensive academic guide and psychometric analysis of the Anthropomorphism of the Object (ANTH) scale developed...

September 23, 2026 • Dr. Mohammed Looti

Agency (Personal) (AGPE)

The Agency (Personal) Scale (AGPE) is a three-item psychometric measure developed by Beck, Rahinel, and...

September 23, 2026 • Dr. Mohammed Looti

Agency (External) (AGEX)

A comprehensive academic review of the Agency (External) (AGEX) scale, developed by Beck, Rahinel, and...

September 23, 2026 • Dr. Mohammed Looti

Ad Mental Simulation (Process) (AMSP)

A comprehensive psychometric guide to the Ad Mental Simulation (Process) (AMSP) scale developed by Cian,...

September 23, 2026 • Dr. Mohammed Looti

Ad Mental Simulation (Outcome) (AMSO)

Comprehensive psychometric profile of the Ad Mental Simulation (Outcome) (AMSO) scale developed by Cian, Longoni,...

September 23, 2026 • Dr. Mohammed Looti

Ad Information Complexity

A psychometric review of the Ad Information Complexity (ADIC) scale, a 3-item measure assessing consumer-perceived...

September 23, 2026 • Dr. Mohammed Looti