Brand Associations Contradiction Resolution (BASCR)
A comprehensive psychometric guide to the Brand Associations Contradiction Resolution (BASCR) scale developed by Rodas,...
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Psychological Scales
1,670 results
Brand Associations Contradiction (BASC)
Comprehensive academic guide to the Brand Associations Contradiction (BASC) scale developed by Rodas, Roedder John,...
September 23, 2026
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Dr. Mohammed Looti
Authenticity of Purchase Decisions (AUTPD)
The Authenticity of Purchase Decisions (AUTPD) scale is a 3-item psychometric measure created by Silvia...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Tweet (Timeliness) (ATTWTL)
A comprehensive academic psychometric profile of the Attitude Toward the Tweet (Timeliness) (ATTWTL) scale developed...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Tweet (Surprising) (ATTWS)
Comprehensive academic overview of the Attitude Toward the Tweet (Surprising) (ATTWS) scale developed by Borah...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Tweet (Negativity) (ATTWN)
A comprehensive academic guide to the Attitude Toward the Tweet (Negativity) (ATTWN) scale, covering psychometric...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Tweet (Manipulative) (ATTWM)
Comprehensive academic psychometrics profile of the Attitude Toward the Tweet (Manipulative) (ATTWM) scale, measuring perceived...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Tweet (Humorous) (ATTWH)
A comprehensive psychometric review of the Attitude Toward the Tweet (Humorous) (ATTWH) scale developed by...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Smartphone (Stress Coping) (SMST)
A comprehensive academic analysis of the Attitude Toward the Smartphone (Stress Coping) (SMST) scale developed...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Smartphone (Private Space) (SMPS)
A comprehensive academic profile of the Attitude Toward the Smartphone (Private Space) (SMPS) scale developed...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Smartphone (Security Comfort) (SMSC)
A comprehensive psychometric review of the Attitude Toward the Smartphone (Security Comfort) (SMSC) scale developed...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Smartphone (Portability) (SMPT)
A comprehensive academic guide and psychometric analysis of the Attitude Toward the Smartphone (Portability) (SMPT)...
September 23, 2026
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Dr. Mohammed Looti