Efficacy of the Energy Drink (EFED)

The Efficacy of the Energy Drink (EFED) scale is a validated 3-item psychometric measure developed...

September 23, 2026 • Dr. Mohammed Looti

CSR Motive Attributions (Egoistic) (CSRME)

The CSR Motive Attributions (Egoistic) scale (CSRME) is a psychometric instrument measuring stakeholder perceptions that...

September 23, 2026 • Dr. Mohammed Looti

Control Over Outcomes

The Control Over Outcomes (CTOU) scale is a 3-item psychometric measure developed by Galoni, Carpenter,...

September 23, 2026 • Dr. Mohammed Looti

Consumption Affect (CAFF)

Comprehensive academic guide to the Consumption Affect (CAFF) scale, a 6-item unipolar instrument measuring positive...

September 23, 2026 • Dr. Mohammed Looti

Congruence (Self with Message) (CSMG)

Comprehensive psychometric profile of the Congruence (Self with Message) (CSMG) scale by Styvén, Mariani, and...

September 23, 2026 • Dr. Mohammed Looti

Congruence (Self with Ad) (CSAD)

A comprehensive psychometric review of the Congruence (Self with Ad) (CSAD) scale, assessing consumer perceived...

September 23, 2026 • Dr. Mohammed Looti