Attitude Toward the Ad (Pleasurable) (ATAD-P)
The Attitude Toward the Ad (Pleasurable) (ATAD-P) scale is a 4-item psychometric measure developed by...
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Psychological Scales
1,670 results
Attitude Toward Shopping Websites (Information Benefits) Scale (ATSW-I)
A comprehensive psychometric guide to the Attitude Toward Shopping Websites (Information Benefits) Scale (ATSW-I), developed...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward Shopping Websites (Customization) Scale (ATSW-CU)
Comprehensive psychometric profile of the Attitude Toward Shopping Websites (Customization) Scale (ATSW-CU) developed by Rose...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward Shopping Websites (Community) Scale (ATSW-C)
Comprehensive academic overview of the Attitude Toward Shopping Websites (Community) Scale (ATSW-C) / Connectedness Scale...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward Reading Scale (ATREAD)
A comprehensive psychometric guide to the Attitude Toward Reading Scale (ATREAD) developed by Avnet, Pham,...
September 23, 2026
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Dr. Mohammed Looti
Personalized Advertising Irritation Scale (PADI)
The Personalized Advertising Irritation Scale (PADI), developed by Tae Hyun Baek and Mariko Morimoto (2012),...
September 23, 2026
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Dr. Mohammed Looti
Brand Personality Appeal (Favorability) (BPAF)
A psychometric profile of the Brand Personality Appeal (Favorability) (BPAF) scale developed by Freling, Crosno,...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward Offshore Services (Free-Trade Resentment) (OSFR)
A comprehensive psychometric analysis of the Attitude Toward Offshore Services (Free-Trade Resentment) (OSFR) scale developed...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Website (Security) (ATWS)
The Attitude Toward the Website (Security) (ATWS) scale is a 4-item instrument developed by Leslie...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward Offshoring Scale (ATOFF)
A comprehensive academic psychometric profile of the Attitude Toward Offshoring Scale (ATOFF), detailing its theoretical...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward In-Game Advertising (General) (ATIGA-G)
Comprehensive academic guide to the Attitude Toward In-Game Advertising (General) (ATIGA-G) scale, developed by Karolien...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward In-Game Advertising (Entertaining) (ATIGA-E)
The Attitude Toward In-Game Advertising (Entertaining) (ATIGA-E) scale measures the hedonic and amusement perceptions players...
September 23, 2026
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Dr. Mohammed Looti