Brand Evangelism
The Brand Evangelism Scale (Becerra & Badrinarayanan, 2013) measures the most committed tier of consumer-brand...
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Psychological Scales
1,670 results
Attitude Toward the Brand (Spears & Singh) (Ab)
A comprehensive psychometric guide to the Attitude Toward the Brand (Ab) scale developed by Nancy...
September 23, 2026
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Dr. Mohammed Looti
Online Brand Advocacy Scale (OBA)
A comprehensive psychometric review of the Online Brand Advocacy Scale (OBA), a 16-item instrument developed...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Hotel Scale (ATHOT)
A detailed academic psychometric review of the Attitude Toward the Hotel Scale (ATHOT), examining its...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Game (Enjoyment) (ATGAME-E)
Comprehensive academic overview of the Attitude Toward the Game (Enjoyment) (ATGAME-E) scale developed by Kinard...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Company’s Communications Scale (ATCC)
The Attitude Toward the Company's Communications Scale (ATCC) is a psychometrically validated three-item, 7-point Likert-type...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Brand (Social Fit) (ATBR-AM)
A comprehensive psychometric guide to the Attitude Toward the Brand (Social Fit) (ATBR-AM) scale, developed...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Brand Extension Scale (ATBE-S)
The Attitude Toward the Brand Extension Scale (ATBE-S) is a four-item, seven-point psychometric measurement tool...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Brand Extension Scale (Brief) (ATBE-P)
A comprehensive psychometric guide to the Attitude Toward the Brand Extension Scale (Brief) (ATBE-P) by...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Relevance) (ATAD-R)
Comprehensive psychometric overview of the Attitude Toward the Ad (Relevance) (ATAD-R) scale developed by Lawrence,...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Humorous) (ATAD-H)
A detailed psychometric examination of the Attitude Toward the Ad (Humorous) (ATAD-H) scale, developed by...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Ad (Deceptive) (ATAD-D)
A comprehensive psychometric guide to the Attitude Toward the Ad (Deceptive) (ATAD-D) scale developed by...
September 23, 2026
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Dr. Mohammed Looti