Volatility

The Volatility Scale, developed by Keith A. Botner, Arul Mishra, and Himanshu Mishra (2020), is...

September 24, 2026 • Dr. Mohammed Looti

Perceived Product Premiumness

A comprehensive psychometric guide to the Perceived Product Premiumness scale, examining theoretical underpinnings, reliability, validity,...

September 24, 2026 • Dr. Mohammed Looti

Value of the Product

A comprehensive psychometric review of the Value of the Product scale (Yao, Oppewal, & Wang,...

September 24, 2026 • Dr. Mohammed Looti

Value of Self-Expression

A comprehensive academic and psychometric review of the Value of Self-Expression scale, examining its theoretical...

September 24, 2026 • Dr. Mohammed Looti

Underdog (Start-up)

A psychometric review of the Underdog (Start-up) Scale developed by Acar et al. (2021), capturing...

September 24, 2026 • Dr. Mohammed Looti

Uncertainty Avoidance

A comprehensive psychometric review of the individual-level Uncertainty Avoidance Scale, detailing its theoretical foundation, psychometric...

September 24, 2026 • Dr. Mohammed Looti

Trust in the Retailer

A comprehensive psychometric overview of the Trust in the Retailer scale developed by Grosso, Castaldo,...

September 24, 2026 • Dr. Mohammed Looti

Trust in the Personnel

A psychometric review of the Trust in the Personnel scale (Grosso et al., 2020), examining...

September 24, 2026 • Dr. Mohammed Looti