Consumer Guilt and Shame Scale (CGS)

The Consumer Guilt and Shame Scale (CGS) is an advanced psychometric instrument that differentiates behavioral...

September 6, 2026 • Dr. Mohammed Looti

Customer Delight Scale (CDS-Delight)

The Customer Delight Scale (CDS-Delight) measures customer delight—a high-arousal, intensely positive affective state comprising Joy,...

September 6, 2026 • Dr. Mohammed Looti

Anticipated Regret Scale (ARS)

A psychometric review of the Anticipated Regret Scale (ARS), evaluating Action Regret and Inaction Regret...

September 6, 2026 • Dr. Mohammed Looti

Shopping Enjoyment Scale (SES)

The Shopping Enjoyment Scale (SES), grounded in Babin, Darden, and Griffin's (1994) hedonic shopping value...

September 6, 2026 • Dr. Mohammed Looti

Consumption Emotions Set (CES)

A comprehensive psychometric and theoretical review of Marsha L. Richins' Consumption Emotions Set (CES), detailing...

September 6, 2026 • Dr. Mohammed Looti

Ethical Fashion Consumption Scale (EFCS)

The Ethical Fashion Consumption Scale (EFCS) is a psychometric instrument measuring consumer attitudes, environmental concerns,...

September 6, 2026 • Dr. Mohammed Looti

Gamification Engagement Scale (GES)

The Gamification Engagement Scale (GES) is a psychometric tool measuring consumer and user engagement with...

September 5, 2026 • Dr. Mohammed Looti

Customer Effort Score (CES-Dixon)

A comprehensive academic analysis of the Customer Effort Score (CES-Dixon), examining its psychometric validity, theoretical...

September 5, 2026 • Dr. Mohammed Looti