Consumer Awe Scale (CAS-Awe)
The Consumer Awe Scale (CAS-Awe) is a multidimensional psychometric instrument measuring perceived vastness, need for...
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Psychological Scales
1,670 results
Consumer Pride Scale
The Consumer Pride Scale (CPS) measures authentic and hubristic pride in consumer and brand-related contexts,...
September 6, 2026
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Dr. Mohammed Looti
Emotional Brand Attachment Scale
A comprehensive academic guide to the Emotional Brand Attachment Scale (EBA) by Thomson, MacInnis, and...
September 6, 2026
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Dr. Mohammed Looti
Perceived Brand Globalness Scale (PBG)
Comprehensive psychometric review of the Perceived Brand Globalness Scale (PBG) developed by Steenkamp, Batra, and...
September 6, 2026
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Dr. Mohammed Looti
Consumer Cosmopolitanism Scale (COSMO)
The Consumer Cosmopolitanism Scale (COSMO), developed by Riefler, Diamantopoulos, and Siguaw (2012), is a 12-item...
September 6, 2026
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Dr. Mohammed Looti
Shopping Value Scale
A comprehensive psychometric review and academic analysis of the Shopping Value Scale (SVS-Babin), examining its...
September 6, 2026
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Dr. Mohammed Looti
Retail Approach–Avoidance Scale (RAAS)
The Retail Approach–Avoidance Scale (RAAS) adapts Mehrabian and Russell's PAD environmental psychology framework to assess...
September 6, 2026
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Dr. Mohammed Looti
Need for Touch Scale
A comprehensive academic analysis of the Need for Touch Scale (NFT), developed by Joann Peck...
September 6, 2026
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Dr. Mohammed Looti
Customer Experience Quality Scale (EXQ)
An exhaustive psychometric profile and academic review of the Customer Experience Quality Scale (EXQ) developed...
September 6, 2026
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Dr. Mohammed Looti
DINESCAPE Scale
A comprehensive psychometric guide to the DINESCAPE Scale, developed by Kisang Ryu and SooCheong Jang...
September 6, 2026
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Dr. Mohammed Looti
Hotel Service Value Scale (HSVS)
A comprehensive academic analysis of the Hotel Service Value Scale (HSVS) developed by Haemoon Oh...
September 6, 2026
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Dr. Mohammed Looti
SERVPERF
A comprehensive psychometric review of the SERVPERF scale developed by Cronin and Taylor (1992), detailing...
September 6, 2026
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Dr. Mohammed Looti