Anthropomorphic Feature Perception

The Anthropomorphic Feature Perception scale is a validated 3-item psychometric measure assessing the extent to...

September 24, 2026 • Dr. Mohammed Looti

Humanlikeness of the Object

Comprehensive academic overview of the Humanlikeness of the Object scale (Garvey, Kim, & Duhachek, 2023),...

September 24, 2026 • Dr. Mohammed Looti

Anthropomorphism of AI Assistants

A comprehensive academic guide and psychometric analysis of the Anthropomorphism of AI Assistants Scale (Uysal...

September 24, 2026 • Dr. Mohammed Looti

Perceived Donor Agency

A comprehensive psychometric guide to the Perceived Donor Agency scale, evaluating theoretical foundations, construct validity,...

September 24, 2026 • Dr. Mohammed Looti

Ad-Evoked Information Overload

The Ad-Evoked Information Overload scale measures the subjective cognitive strain, sensory saturation, and informational burden...

September 24, 2026 • Dr. Mohammed Looti

Ad-Evoked Joy

Explore the Ad-Evoked Joy scale by Becker et al. (2023) and Laros & Steenkamp (2005)....

September 24, 2026 • Dr. Mohammed Looti

Positive Affect While Shopping

The Positive Affect While Shopping scale assesses customer emotional valence in retail spaces. Developed and...

September 24, 2026 • Dr. Mohammed Looti

Ad Message Concreteness

An in-depth academic review of the Ad Message Concreteness scale, examining its theoretical roots in...

September 24, 2026 • Dr. Mohammed Looti

Ad Message Abstractness

A psychometric review of the Ad Message Abstractness scale, examining its theoretical roots in Construal...

September 24, 2026 • Dr. Mohammed Looti

Ad-Evoked Mental Imagery

A comprehensive psychometric guide to the Ad-Evoked Mental Imagery scale adapted by Grigsby, Jewell, and...

September 24, 2026 • Dr. Mohammed Looti