Consumer Brand Engagement Scale
A comprehensive psychometric review of the Consumer Brand Engagement (CBE) Scale, detailing its theoretical foundation,...
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Psychological Scales
1,670 results
Anthropomorphism Scale (ANTHR)
A comprehensive academic psychometric profile of the Anthropomorphism Scale (ANTHR) developed by Pankaj Aggarwal and...
September 7, 2026
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Dr. Mohammed Looti
Style of Processing Scale (SOP)
The Style of Processing Scale (SOP), created by Terry L. Childers, Michael J. Houston, and...
September 7, 2026
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Dr. Mohammed Looti
Maximisation Tendency Scale
A comprehensive academic analysis of the Maximisation Tendency Scale (MTS) developed by Nenkov et al....
September 7, 2026
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Dr. Mohammed Looti
Psychological Ownership Scale (POS-Peck)
Comprehensive academic overview of the Psychological Ownership Scale (POS-Peck) developed by Joann Peck and Suzanne...
September 7, 2026
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Dr. Mohammed Looti
Brand Engagement in Self-Concept Scale (BESC)
The Brand Engagement in Self-Concept Scale (BESC) is an 8-item psychometric tool measuring an individual's...
September 7, 2026
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Dr. Mohammed Looti
Exploratory Buying Behaviour Tendencies Scale
The Exploratory Buying Behaviour Tendencies Scale (EBBT), developed by Hans Baumgartner and Jan-Benedict E. M....
September 7, 2026
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Dr. Mohammed Looti
Omnichannel Integration Quality Scale (OIQS)
The Omnichannel Integration Quality Scale (OIQS) is a premier psychometric instrument measuring consumer perceptions of...
September 7, 2026
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Dr. Mohammed Looti
Customer Gratitude Scale (CGS-Rel)
The Customer Gratitude Scale (CGS-Rel), established by Palmatier et al. (2009), is a psychometric instrument...
September 7, 2026
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Dr. Mohammed Looti
E-S-QUAL
A comprehensive academic guide to the E-S-QUAL (Electronic Service Quality Scale), developed by Parasuraman, Zeithaml,...
September 7, 2026
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Dr. Mohammed Looti
Brand Authenticity Scale (BAS)
A comprehensive academic guide and psychometric profile of the Brand Authenticity Scale (BAS) developed by...
September 6, 2026
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Dr. Mohammed Looti
Brand Experience Scale (BES)
A comprehensive academic analysis of the Brand Experience Scale (BES) by Brakus, Schmitt, and Zarantonello...
September 6, 2026
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Dr. Mohammed Looti