Opinion Leadership Scale
A comprehensive psychometric analysis of the Opinion Leadership Scale (OLS), tracing its theoretical foundations from...
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Psychological Scales
1,670 results
Market Maven Scale
A comprehensive academic guide to the Market Maven Scale (Feick & Price, 1987), covering its...
September 7, 2026
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Dr. Mohammed Looti
Country Image Scale (CIS-COO)
A comprehensive psychometric review of the Country Image Scale (CIS-COO) developed by Martin and Eroglu...
September 7, 2026
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Dr. Mohammed Looti
Consumer Spending Self-Control Scale (CSSC)
The Consumer Spending Self-Control Scale (CSSC), developed by Kelly L. Haws and William O. Bearden,...
September 7, 2026
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Dr. Mohammed Looti
Consumer Impulsiveness Scale
The Consumer Impulsiveness Scale (CIS), developed by Radhika Puri (1996), is a 12-item psychometric instrument...
September 7, 2026
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Dr. Mohammed Looti
Hyperopia Scale
The Hyperopia Scale (HYP), developed by Kelly L. Haws and Cait Poynor (2008), measures consumer...
September 7, 2026
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Dr. Mohammed Looti
Compulsive Consumption Clinical Screener (CBS-Clinical)
A comprehensive academic profile of the Compulsive Consumption Clinical Screener (CBS-Clinical) developed by Ronald J....
September 7, 2026
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Dr. Mohammed Looti
Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC)
The Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC), developed by Naresh K. Malhotra (1981),...
September 7, 2026
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Dr. Mohammed Looti
Consumers’ Need for Uniqueness Scale (CNFU)
The Consumers' Need for Uniqueness Scale (CNFU) is a 31-item psychometric instrument measuring consumer self-differentiation...
September 7, 2026
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Dr. Mohammed Looti
Long-Term Orientation Scale (LTO)
A comprehensive psychometric review of the Long-Term Orientation Scale (LTO) by Bearden, Money, and Nevins...
September 7, 2026
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Dr. Mohammed Looti
Interpersonal Orientation Scale (CAD-Cohen)
The Interpersonal Orientation Scale (CAD Scale), developed by Joel B. Cohen, assesses Karen Horney's tripartite...
September 7, 2026
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Dr. Mohammed Looti
Consumer Self-Confidence Scale (CSC)
A psychometric review and complete test guide for the Consumer Self-Confidence Scale (CSC) developed by...
September 7, 2026
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Dr. Mohammed Looti