Material Values Scale — Short Forms (MVS-SF)
Comprehensive academic overview of the Material Values Scale — Short Forms (MVS-SF) developed by Marsha...
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Psychological Scales
1,670 results
Frugality Scale (FRUG)
Comprehensive academic profile and psychometric evaluation of the Frugality Scale (FRUG) developed by Lastovicka, Bettencourt,...
September 11, 2026
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Dr. Mohammed Looti
List of Values (LOV)
The List of Values (LOV) is a validated 9-item psychometric instrument developed by Lynn R....
September 11, 2026
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Dr. Mohammed Looti
Reference Group Influence Scale
A comprehensive academic guide to the Reference Group Influence Scale (RGI) by Park and Lessig...
September 7, 2026
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Dr. Mohammed Looti
Intergenerational Communication and Influence on Consumption Scale (IGEN)
A comprehensive psychometric guide to the Intergenerational Communication and Influence on Consumption Scale (IGEN) developed...
September 7, 2026
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Dr. Mohammed Looti
Technology Readiness Index (TRI)
The Technology Readiness Index (TRI), developed by A. Parasuraman, is a widely used 36-item psychometric...
September 7, 2026
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Dr. Mohammed Looti
Use Innovativeness Scale
The Use Innovativeness Scale (USE-INN), developed by Price and Ridgway in 1983, is a 44-item...
September 7, 2026
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Dr. Mohammed Looti
High in Emergent Nature Scale (HEN)
An in-depth academic examination of the High in Emergent Nature Scale (HEN) developed by Hoffman,...
September 7, 2026
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Dr. Mohammed Looti
Cognitive and Sensory Innovativeness Scale (CI-SI)
The Cognitive and Sensory Innovativeness Scale (CI-SI), developed by Venkatraman and Price (1990), measures individual...
September 7, 2026
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Dr. Mohammed Looti
Desire for Unique Consumer Products Scale
A comprehensive academic guide to the Desire for Unique Consumer Products Scale (DUCP), including theoretical...
September 7, 2026
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Dr. Mohammed Looti
Consumer Innovativeness Scale
A comprehensive academic guide to the Consumer Innovativeness Scale (CIJM-CNS) developed by Manning, Bearden, and...
September 7, 2026
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Dr. Mohammed Looti
Opinion Leaders and Opinion Seekers Scale
Comprehensive academic overview of the Opinion Leaders and Opinion Seekers Scale (OL-OS) by Flynn, Goldsmith,...
September 7, 2026
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Dr. Mohammed Looti