Consumer Attitudes Toward Marketing and Consumerism Scale
The Consumer Attitudes Toward Marketing and Consumerism Scale (CATMC), developed by Hiram C. Barksdale and...
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Psychological Scales
1,670 results
Value Consciousness and Coupon Proneness Scales (VC/CP)
A comprehensive psychometric guide to the Value Consciousness and Coupon Proneness Scales (VC/CP) developed by...
September 11, 2026
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Dr. Mohammed Looti
Pricing Tactic Persuasion Knowledge Scale
The Pricing Tactic Persuasion Knowledge Scale (PTPK) is a validated 16-item psychometric measure developed by...
September 11, 2026
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Dr. Mohammed Looti
Price Perception Scales (PPS-Price)
A comprehensive psychometric review of the Price Perception Scales (PPS-Price) by Lichtenstein, Ridgway, and Netemeyer...
September 11, 2026
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Dr. Mohammed Looti
Consumer Styles Inventory
The Consumer Styles Inventory (CSI), developed by Sproles and Kendall (1986), is the standard psychometric...
September 11, 2026
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Dr. Mohammed Looti
Attitude Toward Private Label Products Scale (ATPLP)
The Attitude Toward Private Label Products Scale (ATPLP), developed by Burton, Lichtenstein, Netemeyer, and Garretson...
September 11, 2026
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Dr. Mohammed Looti
Hedonic and Utilitarian Shopping Value Scale (HUSV)
A comprehensive psychometric guide to the Hedonic and Utilitarian Shopping Value Scale (HUSV), developed by...
September 11, 2026
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Dr. Mohammed Looti
Hedonic and Utilitarian Consumer Product Attitudes
A comprehensive academic guide to the Hedonic and Utilitarian Consumer Product Attitudes (HUCP) scale developed...
September 11, 2026
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Dr. Mohammed Looti
Hedonic Shopping Motivations Scale (HSMS)
A comprehensive psychometric guide to the Hedonic Shopping Motivations Scale (HSMS) developed by Arnold and...
September 11, 2026
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Dr. Mohammed Looti
Centrality of Visual Product Aesthetics Scale (CVPA)
The Centrality of Visual Product Aesthetics Scale (CVPA) is an 11-item psychometric instrument developed by...
September 11, 2026
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Dr. Mohammed Looti
Meaning of Branded Products Scale
The Meaning of Branded Products Scale (MBPS) is a cross-nationally validated psychometric instrument measuring consumer...
September 11, 2026
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Dr. Mohammed Looti
New Measure of Brand Personality (NMBP)
The New Measure of Brand Personality (NMBP) is a 12-item psychometrically refined scale assessing five...
September 11, 2026
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Dr. Mohammed Looti