Appreciation Felt Scale
Comprehensive psychometric review of the Appreciation Felt Scale (AFS) by Liu, Lamberton, and Haws (2015),...
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Psychological Scales
1,670 results
Affective Response to Advertising Vulnerability Scale (ARAVS)
A psychometric review of the Affective Response to Advertising Vulnerability Scale (ARAVS), measuring perceived consumer...
September 11, 2026
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Dr. Mohammed Looti
Perceived Ad Incongruence Scale (PAIS)
A psychometric review of the Perceived Ad Incongruence Scale (PAIS), examining its theoretical foundations in...
September 11, 2026
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Dr. Mohammed Looti
Consumer Discontent Scale
An exhaustive psychometric guide to the Consumer Discontent Scale (CDS) developed by Lundstrom and Lamont...
September 11, 2026
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Dr. Mohammed Looti
Consumer Coping Scale
The Consumer Coping Scale (CCS-Duhachek) is a validated 25-item psychometric instrument measuring consumer cognitive and...
September 11, 2026
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Dr. Mohammed Looti
Consumer Assertiveness and Aggressiveness Scale (CAAS)
A comprehensive psychometric appraisal of the Consumer Assertiveness and Aggressiveness Scale (CAAS) developed by Marsha...
September 11, 2026
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Dr. Mohammed Looti
Consumer Alienation From the Marketplace Scale (CAFM)
A comprehensive psychometric review of the Consumer Alienation From the Marketplace Scale (CAFM), developed by...
September 11, 2026
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Dr. Mohammed Looti
eTail Quality Scale (eTailQ)
The eTail Quality Scale (eTailQ) is a validated 14-item psychometric instrument developed by Wolfinbarger and...
September 11, 2026
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Dr. Mohammed Looti
Service Convenience Scale (SERVCON)
A comprehensive guide to the Service Convenience Scale (SERVCON) developed by Seiders, Voss, Grewal, and...
September 11, 2026
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Dr. Mohammed Looti
Experiential Value Scale (EVS)
A comprehensive academic guide and psychometric analysis of the Experiential Value Scale (EVS) developed by...
September 11, 2026
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Dr. Mohammed Looti
Customer-Based Reputation Scale for Service Firms
The Customer-Based Reputation Scale for Service Firms (CBR), developed by Gianfranco Walsh and Sharon E....
September 11, 2026
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Dr. Mohammed Looti
Consumer Attitudes Toward Marketplace Globalization Scale
The Consumer Attitudes Toward Marketplace Globalization Scale (CATMG) is a psychometrically validated multidimensional instrument designed...
September 11, 2026
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Dr. Mohammed Looti