Attitude Toward AI-Generated Ads

The Attitude Toward AI-Generated Ads Scale measures consumer evaluations, affective responses, and perceived utility regarding...

September 24, 2026 • Dr. Mohammed Looti

App Attention

A psychometric review of the App Attention scale introduced by Barney et al. (2022) to...

September 24, 2026 • Dr. Mohammed Looti

Emotional Attachment to the Cell Phone

A comprehensive psychometric review of the Emotional Attachment to the Cell Phone scale, examining construct...

September 24, 2026 • Dr. Mohammed Looti

Brand Affection

The Brand Affection scale is a validated 4-item psychometric measure assessing the warm, peaceful, and...

September 24, 2026 • Dr. Mohammed Looti

Perceived Device Artificiality

A psychometric review of the Perceived Device Artificiality scale (Guha et al., 2023), evaluating how...

September 24, 2026 • Dr. Mohammed Looti

Ad-Evoked Arousal

A psychometric review of the Ad-Evoked Arousal scale, a 3-item instrument measuring physiological and psychological...

September 24, 2026 • Dr. Mohammed Looti

State Judgment Anxiety

A comprehensive psychometric guide to the State Judgment Anxiety scale, assessing acute evaluative apprehension, subjective...

September 24, 2026 • Dr. Mohammed Looti

Positive Anticipatory Feelings

A psychometric review of the Positive Anticipatory Feelings scale developed by Mukherjee, Smith, and Burton...

September 24, 2026 • Dr. Mohammed Looti

Anticipated Debt Stigma

A psychometric review of the Anticipated Debt Stigma Scale (Moorhouse et al., 2023), evaluating how...

September 24, 2026 • Dr. Mohammed Looti