Negative Affective Response (NAR)
The Negative Affective Response (NAR) scale is a 6-item psychometric instrument measuring the subjective intensity...
📊
Psychological Scales
1,670 results
Product Aesthetic Appeal
A comprehensive psychometric review of the Product Aesthetic Appeal (PAA) scale developed by Wu et...
September 12, 2026
•
Dr. Mohammed Looti
Ad Message Concrete Construal Level
The Ad Message Concrete Construal Level (AMCL-C) scale is a 3-item psychometric instrument designed to...
September 12, 2026
•
Dr. Mohammed Looti
Ad Message Abstract Construal Level (AMCL-A)
Comprehensive academic overview of the Ad Message Abstract Construal Level (AMCL-A) scale, detailing its psychometric...
September 12, 2026
•
Dr. Mohammed Looti
Word-of-Mouth Likelihood Scale (WOMG)
Comprehensive academic overview of the Word-of-Mouth Likelihood Scale (WOMG) developed by Yinlong Zhang, Lawrence Feick,...
September 12, 2026
•
Dr. Mohammed Looti
Positive Word-of-Mouth Intention Scale
A comprehensive psychometric guide to the Positive Word-of-Mouth Intention Scale (PWOM), assessing construct validity, reliability,...
September 12, 2026
•
Dr. Mohammed Looti
Negative Word-of-Mouth Scale (NEGWOM)
Comprehensive academic overview of the Negative Word-of-Mouth Scale (NEGWOM) by Ashley & Noble (2014), detailing...
September 12, 2026
•
Dr. Mohammed Looti
Company Product Purchase Intention Scale
The Company Product Purchase Intention Scale (COPURINT) is a validated 3-item psychometric measure developed by...
September 12, 2026
•
Dr. Mohammed Looti
Advertised Brand Purchase Intention Scale (WPAB)
The Advertised Brand Purchase Intention Scale (WPAB) is a psychometrically validated 3-item measure designed by...
September 12, 2026
•
Dr. Mohammed Looti
Willingness to Pay a Price Premium Scale (WTPREM)
Comprehensive academic psychometric review of the Willingness to Pay a Price Premium Scale (WTPREM) developed...
September 12, 2026
•
Dr. Mohammed Looti
Stimulus Vividness Scale (STVV)
The Stimulus Vividness Scale (STVV) is a 4-item semantic differential scale developed by Andrews et...
September 12, 2026
•
Dr. Mohammed Looti
Visual Processing Fluency Scale (VPFL)
The Visual Processing Fluency Scale (VPFL) is a three-item psychometric instrument developed by Ulrich R....
September 12, 2026
•
Dr. Mohammed Looti