Logo Attitude (LogAtt)

A psychometric review of the Logo Attitude (LogAtt) scale, developed by Ivar Vermeulen and Camiel...

September 12, 2026 • Dr. Mohammed Looti

Color Attitude (ColAtt)

The Color Attitude (ColAtt) scale, developed by Rajeev K. Batra and Tanuka Ghoshal (2017), is...

September 12, 2026 • Dr. Mohammed Looti

Brand Luxury Perception

A comprehensive psychometric guide to the Brand Luxury Perception (BLP) scale developed by Henrik Hagtvedt...

September 12, 2026 • Dr. Mohammed Looti

Bank Patronage Attitude (BPA)

Comprehensive academic review of the Bank Patronage Attitude (BPA) scale developed by Isaac, Brough, and...

September 12, 2026 • Dr. Mohammed Looti

Ad Personal Relevance (APR)

Comprehensive academic profile of the Ad Personal Relevance (APR) scale (Chen, Yang, & Smith, 2016),...

September 12, 2026 • Dr. Mohammed Looti

Ad-Evoked Nostalgic Memory (AENM)

The Ad-Evoked Nostalgic Memory (AENM) scale measures the degree to which an advertisement triggers positive,...

September 12, 2026 • Dr. Mohammed Looti

Corporate Philanthropy Attitude (CPA)

Comprehensive academic overview of the Corporate Philanthropy Attitude (CPA) scale developed by Xie and Keh...

September 12, 2026 • Dr. Mohammed Looti

Emotional Product Attachment (EPA)

A comprehensive psychometric guide to the Emotional Product Attachment (EPA) scale, measuring affective bonds and...

September 12, 2026 • Dr. Mohammed Looti

Effort Appreciation for Producers

A psychometric review of the Effort Appreciation for Producers (EAP) scale, developed by Wu et...

September 12, 2026 • Dr. Mohammed Looti

Affective Anticipation (AffAntic)

A comprehensive psychometric overview of the Affective Anticipation (AffAntic) scale, measuring anticipatory utility, pre-event emotion,...

September 12, 2026 • Dr. Mohammed Looti

Emotional Response to Advertising (ERA)

A comprehensive academic psychometric profile of the Emotional Response to Advertising (ERA) scale, examining its...

September 12, 2026 • Dr. Mohammed Looti