Competitive vs. Collaborative Orientation (CCO)
The Competitive vs. Collaborative Orientation (CCO) scale measures whether individuals habitually emphasize self-distinctiveness and rivalry...
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Psychological Scales
1,670 results
Perceived Personal Competence (PPC)
A comprehensive academic psychometric profile of the Perceived Personal Competence (PPC) scale, examining its theoretical...
September 12, 2026
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Dr. Mohammed Looti
Company Reputation Perception (CRP)
The Company Reputation Perception (CRP) scale evaluates consumer and stakeholder assessments of an organization across...
September 12, 2026
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Dr. Mohammed Looti
Customer Brand Commitment and Loyalty (CBCL)
A comprehensive psychometric review of the Customer Brand Commitment and Loyalty (CBCL) scale, examining its...
September 12, 2026
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Dr. Mohammed Looti
Physical Object Comfort Perception
Comprehensive academic overview of the Physical Object Comfort Perception (POCP) scale developed by Jiang, Gorn,...
September 12, 2026
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Dr. Mohammed Looti
Genuine CSR Motive Attribution (GCSRMA)
Comprehensive academic profile and psychometric evaluation of the Genuine CSR Motive Attribution (GCSRMA) scale developed...
September 12, 2026
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Dr. Mohammed Looti
Pre-Experience Brand Quality Expectations (PEBEQ)
A comprehensive psychometric review of the Pre-Experience Brand Quality Expectations (PEBEQ) construct from the American...
September 12, 2026
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Dr. Mohammed Looti
Brand Affordability Perception (BAP)
The Brand Affordability Perception (BAP) scale is a 3-item psychometric measurement tool adapted by De...
September 12, 2026
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Dr. Mohammed Looti
Slogan Attitude (SlogAtt)
A comprehensive academic psychometric profile of the Slogan Attitude (SlogAtt) scale, assessing consumer evaluations of...
September 12, 2026
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Dr. Mohammed Looti
E-Retailer Website Design Quality (ERWDQ)
A comprehensive academic profile of the E-Retailer Website Design Quality (ERWDQ) scale developed by Markus...
September 12, 2026
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Dr. Mohammed Looti
E-Retailer Customer Service Quality (ERCSQ)
Comprehensive academic overview of the E-Retailer Customer Service Quality (ERCSQ) scale developed by Markus Blut...
September 12, 2026
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Dr. Mohammed Looti
Sales Offer Evaluation (SOE)
The Sales Offer Evaluation (SOE) scale, developed by Wen Mao (2016), is a 3-item psychometric...
September 12, 2026
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Dr. Mohammed Looti