Financial Status Affect

The Financial Status Affect (FSA) scale is a 4-item semantic differential instrument measuring subjective emotional...

September 12, 2026 • Dr. Mohammed Looti

Perceived Femininity Traits (PFT)

Comprehensive academic overview of the Perceived Femininity Traits (PFT) scale by Brough et al. (2016),...

September 12, 2026 • Dr. Mohammed Looti

Perceived Policy Fairness

The Perceived Policy Fairness (PPF) scale is a 4-item semantic differential instrument developed to assess...

September 12, 2026 • Dr. Mohammed Looti

Customer–Company Exchange Equity (CCEE)

A comprehensive psychometric guide to the Customer–Company Exchange Equity (CCEE) scale, developed by Blanchard, Carlson,...

September 12, 2026 • Dr. Mohammed Looti

Retail Employee Unfriendliness (REU)

A comprehensive academic psychometric profile of the Retail Employee Unfriendliness (REU) scale developed by Albrecht...

September 12, 2026 • Dr. Mohammed Looti

Purchase Embarrassment (PEmb)

A psychometric review of the Purchase Embarrassment (PEmb) scale developed by Esmark, Noble, and Breazeale...

September 12, 2026 • Dr. Mohammed Looti

Ad Persuasion Susceptibility (APS)

A comprehensive psychometric analysis of the Ad Persuasion Susceptibility (APS) scale developed by Chingching Chang...

September 12, 2026 • Dr. Mohammed Looti

Perceived Product Durability (PPD)

A comprehensive psychometric guide to the Perceived Product Durability (PPD) scale developed by Jiang et...

September 12, 2026 • Dr. Mohammed Looti

Product Disposal Guilt (PDG)

The Product Disposal Guilt (PDG) scale is a 3-item psychometric instrument developed by Remi Trudel,...

September 12, 2026 • Dr. Mohammed Looti

Perceived Discount Magnitude (PDM)

A comprehensive psychometric guide to the Perceived Discount Magnitude (PDM) scale developed by Xie and...

September 12, 2026 • Dr. Mohammed Looti