Perceived Source Aggressiveness (PSA)
The Perceived Source Aggressiveness (PSA) scale is a 3-item semantic differential psychometric tool adapted by...
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Psychological Scales
1,670 results
Perceived Low Company Competence (PLCC)
Comprehensive academic psychometric evaluation of the Perceived Low Company Competence (PLCC) scale by Yang and...
September 12, 2026
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Dr. Mohammed Looti
Brand-Evoked Nature Feelings (BENF)
A comprehensive academic psychometric profile of the Brand-Evoked Nature Feelings (BENF) scale, evaluating its theoretical...
September 12, 2026
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Dr. Mohammed Looti
Ad-Induced Fear Response (AIFR)
A comprehensive academic and psychometric review of the Ad-Induced Fear Response (AIFR) index, developed by...
September 12, 2026
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Dr. Mohammed Looti
Anticipated Positive Affect from Refund Receipt (APARR)
A comprehensive psychometric review of the Anticipated Positive Affect from Refund Receipt (APARR) scale, exploring...
September 12, 2026
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Dr. Mohammed Looti
Stated Personal Information Ad Targeting Acceptance (SPIAT)
The Stated Personal Information Ad Targeting Acceptance (SPIAT) scale is a 5-item psychometric instrument developed...
September 12, 2026
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Dr. Mohammed Looti
Inferred Personal Information Ad Targeting Acceptance (IPIAT)
A comprehensive psychometric guide to the Inferred Personal Information Ad Targeting Acceptance (IPIAT) scale developed...
September 12, 2026
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Dr. Mohammed Looti
Cross-Website Tracking Ad Targeting Acceptance (CWTAT)
A comprehensive academic guide to the Cross-Website Tracking Ad Targeting Acceptance (CWTAT) scale developed by...
September 12, 2026
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Dr. Mohammed Looti
Energetic Activation (EA)
A comprehensive psychometric guide to the Energetic Activation (EA) scale, a 4-item measure of subjective...
September 12, 2026
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Dr. Mohammed Looti
Permanent Patronage Abandonment Likelihood (PPAL)
A comprehensive academic analysis of the Permanent Patronage Abandonment Likelihood (PPAL) scale, examining its theoretical...
September 12, 2026
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Dr. Mohammed Looti
Resort Word-of-Mouth Intention
A comprehensive academic psychometric profile of the Resort Word-of-Mouth Intention (RWOMI) scale, detailing its theoretical...
September 12, 2026
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Dr. Mohammed Looti
Company Switching Willingness (CSW)
A comprehensive academic psychometric profile of the Company Switching Willingness (CSW) scale, authored by Martin,...
September 12, 2026
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Dr. Mohammed Looti