Webpage Entertainment Value (WEV)
The Webpage Entertainment Value (WEV) scale is a 3-item semantic differential measure adapted by Bleier,...
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Psychological Scales
1,670 results
Attitude Toward a Specific Event Sponsor (ATES)
The Attitude Toward a Specific Event Sponsor (ATES) is a 3-item psychometric measure used in...
September 12, 2026
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Dr. Mohammed Looti
Attitude Toward Sponsorship as a Practice
Comprehensive academic psychometric review of the Attitude Toward Sponsorship as a Practice (ATSP) scale developed...
September 12, 2026
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Dr. Mohammed Looti
Service Provider Superiority via Customer Knowledge (SPSK)
A comprehensive academic guide to the Service Provider Superiority via Customer Knowledge (SPSK) scale, examining...
September 12, 2026
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Dr. Mohammed Looti
Price-Based Sales Promotion Attitude (PBSPA)
A psychometric review of the Price-Based Sales Promotion Attitude (PBSPA) scale developed by Garnefeld et...
September 12, 2026
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Dr. Mohammed Looti
Attitude Toward a Purchase Offer (APO)
A comprehensive psychometric guide to the Attitude Toward a Purchase Offer (APO) scale, developed by...
September 12, 2026
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Dr. Mohammed Looti
Greenwashing Ad Perception (GAP)
A comprehensive psychometric overview of the Greenwashing Ad Perception (GAP) scale developed by Schmuck, Matthes,...
September 12, 2026
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Dr. Mohammed Looti
Attitude Toward Customer Referral Programs (ACRP)
Comprehensive academic overview of the Attitude Toward Customer Referral Programs (ACRP) scale, detailing its psychometric...
September 12, 2026
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Dr. Mohammed Looti
Branded Product Attachment
Comprehensive academic overview and psychometric review of the Branded Product Attachment (BPA) scale developed by...
September 12, 2026
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Dr. Mohammed Looti
Emotional Brand Attachment (Huang et al.) (EBA-H)
The Emotional Brand Attachment (Huang et al.) (EBA-H) scale is a 3-item psychometric instrument designed...
September 12, 2026
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Dr. Mohammed Looti
Perceived Co-Promoted Product Association (CPPA)
Comprehensive academic overview and psychometric validation review of the Perceived Co-Promoted Product Association (CPPA) scale...
September 12, 2026
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Dr. Mohammed Looti
General Perceived Appropriateness
A comprehensive academic analysis of the General Perceived Appropriateness (GPA) scale, examining its theoretical foundations,...
September 12, 2026
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Dr. Mohammed Looti