Perceived Food Healthiness
Comprehensive psychometric review of the Perceived Food Healthiness scale (Van Kerckhove, De Bondt, & Geuens,...
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Psychological Scales
1,670 results
Experiential Happiness
A comprehensive academic analysis of the Experiential Happiness scale introduced by Oh and Pham (2022)...
September 24, 2026
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Dr. Mohammed Looti
Experiential Fun
A comprehensive psychometric guide to the Experiential Fun scale developed by Travis Tae Oh and...
September 24, 2026
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Dr. Mohammed Looti
Perceived Device Intimacy
Comprehensive academic psychometric profile of the Perceived Device Intimacy scale developed by Camilla Eunyoung Song...
September 24, 2026
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Dr. Mohammed Looti
Anticipated Retail App Attitude
A comprehensive psychometric guide to the Anticipated Retail App Attitude scale, examining its theoretical foundations,...
September 24, 2026
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Dr. Mohammed Looti
Charity Likeability
The Charity Likeability scale is a psychometric instrument adapted by Arango, Singaraju, and Niininen (2023)...
September 24, 2026
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Dr. Mohammed Looti
Perceived Brand Manipulative Intent
Comprehensive academic overview of the Perceived Brand Manipulative Intent scale, detailing its theoretical foundation in...
September 24, 2026
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Dr. Mohammed Looti
Author’s Genuine Brand Liking
Comprehensive academic overview of the Author's Genuine Brand Liking scale by Avramova, Dens, and De...
September 24, 2026
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Dr. Mohammed Looti
Brand Admirability
A comprehensive psychometric guide to the Brand Admirability scale developed by Septianto, Seo, and Zhao...
September 24, 2026
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Dr. Mohammed Looti
Advice-Giver Warmth
A psychometric review of the Advice-Giver Warmth scale (von Walter, Wentzel, & Raff, 2023), evaluating...
September 24, 2026
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Dr. Mohammed Looti
Ad Sexual Content Perception
A comprehensive psychometric analysis of the Ad Sexual Content Perception scale, detailing its construct validity,...
September 24, 2026
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Dr. Mohammed Looti
Perceived Ad Offensiveness
The Perceived Ad Offensiveness scale measures consumer responses to contentious, provocative, and norm-violating advertisements, capturing...
September 24, 2026
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Dr. Mohammed Looti